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On January 13th, 2018 the course for master students 'Place marketing and branding' begins at Higher School of Economics.
The course will be conducted by Kirill Rozhkov
Where?
Contents
1. Introduction in place marketing and branding
2. Users and business of places
3. Formulating marketing strategy for places
4. Product decisions for places
5. Distribution channels decisions for places
6. rand management and marketing communications decisions for places
7. Measuring results of place marketing and branding
8. Peculiarities of place marketing research
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